Marketing Built Only
for the Green Industry.
Landscaping, lawn care, tree service, pest control. Ads that book jobs this week. SEO that makes every job after that cheaper.
We do not do restaurants. We do not do dentists. We do the trades that live and die by the season, and we count one thing: jobs on the schedule.
Written audit, 2 business days. No call required. No card, no contract. Yours to keep either way.
If the season already started and you need it fixed now, skip the audit and talk to us.
One of these is
probably you.
You did not come here to read about marketing. You came here because one of these is true.
All your work comes from word of mouth. Somebody searches your service in your town, three businesses show up above everything else, and you are not one of them.
Angi sells your lead to four other crews. You pay whether you close it or not, and you are bidding against people who will do it cheaper than you can.
You paid somebody for a year. You got a monthly report full of impressions and traffic. You never got a straight answer about how many jobs it produced.
Spring is booked and January is empty. The phone rings when you do not need it and goes quiet when you do.
Different symptoms. Same cause: nobody ever built the whole thing and pointed it at one goal.
The whole system,
run by one team.
There is no silver bullet. Not in marketing, and not in keeping crews booked through a slow month.
There are six things that work. We know because we only run them in your trade. This is the list.
Search that ranks you
A complete Google Business Profile, a page for every service, a page for every town you serve. Written once, properly, not spun from a template with the city name swapped out.
Ads that book jobs now
Google Ads and Local Services Ads built in your account, aimed at the jobs worth having, with a landing page behind every campaign.
A website that converts
Click to call on every screen. A form that takes fifteen seconds. Photos of your work, not stock photos of somebody else's. The site is a salesperson, not a brochure.
AI search visibility
Homeowners now ask ChatGPT who should build their patio or whether their tree is dangerous. If your pages answered the first question, you are the name it gives for the second. The window to be the cited source is open right now.
Reviews and local authority
Reviews on a system, not on a hope. The ask goes out after the job, every time, and the map pack notices.
One report, in plain English
Every month: calls, new customers, cost per lead, reviews gained, and what is next. You will not need a glossary, and you will always know what you are paying for.
Six things, one team, one goal. What changes from here is your trade.
Pick your trade.
Same team, same system, four trades. The details are not the same, so we did not write them like they were.
Landscaping
One patio is worth forty mowings. The money is in design-build, hardscape, and irrigation, and those are the searches almost nobody is set up to win.
Lawn Care
A single cleanup is a nice day. A recurring maintenance contract is money every month for years. We market for the contract, not the mow.
Tree Service
Some tree jobs can wait. The ones that pay cannot. The homeowner with a limb on the roof does not scroll, and they do not fill out a form.
Pest Control
Nobody shops around for a wasp nest. But the one-time treatment is not the business. The quarterly plan that renews itself for years is the business, and it starts with the emergency.
Pest Control SEO· Pest Control Marketing
Ads book jobs this week.
SEO makes every job after that cheaper.
You do not have to pick. They do different jobs, and they do them at different speeds.
Week one to week four: ads and Local Services Ads
Ads are the fastest phone call you can buy. We build the campaigns inside your account, fence them to the towns you actually drive to, kill the searches that waste money, and send every click to a page built for that one service in that one town.
Local Services Ads put the Google Guaranteed badge next to your name and charge you per lead instead of per click. In a trade where the homeowner is deciding who to trust with a chainsaw over their roof, the badge gets the call.
Leads are exclusive. They are yours. Nobody else is buying the same phone number.
Month three forward: the pages that keep working
Ads stop the day you stop paying. Search does not. A page that ranks for "stump grinding" in your town keeps producing after you built it, and every job it brings costs you nothing new.
That is the whole reason to run both. Ads carry the schedule while the pages are still climbing. Then the pages take over the volume, and your cost per acquisition goes down instead of up.
We will tell you what your market supports after we look at it. If it does not support the math, we will tell you that too, and we will not take the account.
What went wrong the last time
you paid for this.
Most agencies that take a landscaper's money are generalists. They run the same playbook for a chiropractor, a roofer, and you. So the work looks busy and produces nothing.
They bid on the category instead of the job. "Landscaping" brings you tire-kickers who want a quote on a $200 trim. "Retaining wall installation" in the one town you actually serve brings you the job that pays for the month.
They send the click to your homepage. The homeowner who searched for one service, in one town, lands on a page about everything you do and leaves. The click was not the problem. The page was.
They report on traffic because traffic is easy to grow and impossible to argue with. Nobody at that agency has ever asked you how many of those visits turned into a signed estimate.
And they treat your Google Business Profile, your reviews, and your service pages as three separate projects run by three different people, when the map pack decides all of it together.
Any one of those is enough to make a year of marketing produce nothing. Most companies have three or four running at once.
Why BASEO.
We only work the green industry.
Everything we know about which searches turn into a signed estimate, we learned in your trade. We are not adapting a dentist playbook to your business.
One team, one goal.
Search, ads, website, and reviews are run by the same people, aimed at the same thing. Nobody gets to blame the other vendor.
We count jobs.
Traffic is not the product. Impressions are not the product. Jobs on the schedule are the product.
If we do not get you a single lead in 30 days, you do not pay for the month.
We are not going to promise you a number of leads over the phone. Anybody who does that, before looking at your city and your competition, is guessing.
So here is what we promise instead.
Your ad spend goes to Google, not to us. So refunding it means we write you a check for money we never touched. We are fine with that. If we launch campaigns in your market and thirty days go by without your phone ringing once, we should not have taken the account in the first place.
What counts as a lead
A tracked phone call over 60 seconds. A form submission from your site. A Local Services Ads lead.
All three show up in your dashboard the moment they happen, calls included, with the recording. There is nothing to interpret and nothing to argue about at the end of the month. You will know on day 30 whether this triggered, and so will we.
What we need from you
The clock starts when campaigns go live, not the day you sign. Account access and verification are not something we control.
Somebody answers the phone during business hours. We can make it ring. We cannot guarantee leads on a phone nobody picks up.
The budget stays where we agreed in the audit, and campaigns are not paused or edited from your side mid-month.
Tracking stays installed. If it comes off, there is no way to count what came in.
That is the entire guarantee. One paragraph, no asterisk, no arbitration clause, and it is in the agreement you sign, not just on this page.
Get My Free Audit →Our conditions.
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Zero leads in 30 days, zero cost. Ad spend and fee, refunded.
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Month to month. No 12 month contracts. Ever.
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Cancel anytime, any reason, 30 days written notice.
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You own everything. The ad account, the website, the pages, the tracking. We build inside your accounts, not ours.
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Our fee is separate from ad spend. You pay Google directly for the clicks. There is no markup hiding in the middle.
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The audit is free and it is yours. Even if we never speak again.
The only reason an agency locks you into a year is that they know month four is coming and the work is not producing.
Deal math.
Run your own numbers before you talk to anybody, including us.
One patio pays for a year of marketing. One removal pays for the month. One storm pays for the season. A maintenance contract or a quarterly pest plan does not pay once, it pays every month for years.
So the question is never "can I afford marketing." The question is how many of those jobs a month you need to make it obvious, and that is arithmetic you can do in thirty seconds.
If the number that comes out is more jobs than your market has, we will say so.
Owners who
stopped guessing.
"This company has done great things for my business, we are #1 ranking SEO on Long Island because of them."
"Eddie has been a true blessing and gem when it comes to marketing for our business. He's professional, transparent, and always delivers. I cannot recommend his company and services enough."
"Eddie and his team did an absolutely amazing job!!! I cannot thank him enough. I wasted time and money with a couple other companies and for nothing. This guy Eddie showed me right away what we could do to fix the problems and he got done. We were getting more action within 3 days and it keeps getting better. I'm seriously amazed and grateful."
"Baseo has drastically increased our SEO rankings for our company in upstate New York. Marcus and his team are top-notch and turned around our rankings. They are truly a professional marketing agency and care for their clients."
"I can't say enough great things about the team. They're incredibly knowledgeable, responsive, and dedicated to delivering real results. From the start, they took the time to understand our business goals and created a customized SEO strategy that has significantly improved our online presence."
"If you're shopping for an SEO agency, put TheBaseo at the top of the list. They delivered 70% more organic traffic and a steady pipeline of inbound seller leads that has lowered our cost per deal. Every month they give clear guidance on what to do next, and this partnership has paid for itself many times over."
Learn how we actually
book jobs.
No-fluff guides and real client results, built specifically for the green industry.
Questions owners ask
before they start.
We make your business the one homeowners find and call. That means ranking you in the local map pack, running ads on the searches that turn into work, building landing pages that convert, and keeping reviews coming in. One team, one goal: jobs on your schedule.
Yes, and it is in the agreement you sign, not just on this page. Launch paid campaigns with us. If thirty days pass without one tracked call over 60 seconds, one form, or one Local Services Ads lead, we refund your ad spend and our fee. Refunded, not credited.
Because the alternative is asking you to trust a promise. Your spend goes to Google directly, so covering it comes out of our pocket. That is the point. It only costs us money if we take an account we should have turned down.
Ads and Local Services Ads can produce calls within the first week of launch, because you are buying placement. Search takes longer, because you are earning it. That is why most owners run both: ads carry the schedule while the pages climb.
Ads if you need the phone ringing now. SEO if you want each job to cost less over time. Ads stop when you stop paying. Pages keep producing after you build them. Most owners start with ads and let search take over the volume.
Those apps sell the same lead to several crews and charge you whether you close it or not. You are competing on price with people who never met the homeowner. Our leads come to you, exclusively, from your own listing, your own ads, and your own pages.
Ask yours a simple question: how many booked jobs did last month produce? If the answer is a traffic chart, you have your difference. We report calls, customers, and cost per lead in plain English, and we only work in your trade.
It depends on your market, your competition, and how many towns you want to own. We put the number in the audit, in writing, before you talk to anybody. Our fee is separate from ad spend, and you pay Google directly for clicks.
Possibly, and we will tell you. If you are one truck with no reviews, start free: claim your Google Business Profile and ask every customer for a review. When you are ready to actually grow, you will not have to learn any of this.
Yes. That is the entire point. You do not need a call, a contract, or a meeting. Send your domain and we send back a written audit in two business days. It is yours to keep, even if we never speak again.
See what is actually
costing you jobs.
Send your domain. In two business days you get a written audit: where you rank in your towns, what your ads are wasting, what your site is losing, and the three things to fix first.
No card. No contract. No call unless you want one.
Written audit, 2 business days.
Yours to keep either way.Season already started and it is on fire? Book a 15-minute call instead.